Healthcare Digital Marketing Guide: 7 Ways To Get More Patients With Digital Marketing In 2021
According to Statista, in 2019, there are 60,000 thousand hospitals in India. This means that you need to stand out from the competition in the healthcare industry and one of the best ways to do this is digital marketing.
Digital marketing for your healthcare industry helps you to create brand awareness, increase traffic to your website, and bring more and more patients to your hospital.
Keep reading to learn more about Digital Marketing Strategy for your hospital.
What is Digital Marketing for the Healthcare Industry?
Digital Marketing is the use of online marketing strategies to promote healthcare service providers and attract new patients and update existing patients by using online channels like search, email, and social, etc.
Digital marketing is made up of many different strategies that work together to drive the desired results for your hospital.
Some digital marketing strategies for the healthcare industry helps to increase traffic to your website and some help you to build trustworthy relationships between you and your patients. You can choose any channel and strategy to achieve your goal.
Why Does the Healthcare Industry Need Digital Marketing?
Over 90% of healthcare patients source online reviews when they are looking for healthcare service providers and professionals. In fact, patients are hardly relying on online searches for healthcare services.
That’s why it is essential to stay top of digital marketing techniques and keep your hospital at the forefront of the search results.
Here, I have listed some of amazing facts about digital healthcare industry -
Here are the other key reasons why digital marketing is important for your hospital.
With the growth of mobile users, you can’t ignore digital marketing. Doctors, clinicians, and other healthcare service providers often use mobiles to keep themselves updated. Patients also search healthcare and treatment options online.
With the growth of digital channels, every healthcare service provider focused on websites, mobile apps, and social media. Across all platforms, social media is visited with great frequency by users. - source
Digital marketing allows targeting their patients on specific criteria like age, sex, geography, etc.
Healthcare service providers spend more on digital advertising than TV ads.
44% of healthcare appointments are scheduled by mobile phones.
Benefits of Digital Marketing in the Healthcare Industry?
According to Deloitte, 52% of patients search online for information about treatment options and more generally to learn about the service provider. It clearly states that digital marketing for the healthcare industry helps to encourage and strengthen the relationship between doctors, hospitals, and patients.
Here are other benefits of digital marketing in the healthcare industry -
It helps to improve audience reach and service awareness
It helps you to build patients loyalty and a positive referral base
Proven Digital Marketing Strategy for the Healthcare Industry?
Whether you are a solo healthcare practitioner or a hospital chain of 1000+ employees, your services must be marketed to sell in the digital industry. Word of mouth advertising can take you so far, but if you want to establish yourself as a brand so you have to adopt some important marketing strategy.
Here I describe some of the important marketing strategies for your healthcare center.
1. SEO For Healthcare Industry
Search Engine Optimization or SEO is the basic and fundamental marketing strategy of any type of digital marketing. By using SEO you can attract more and more patients to your website.
Below, I have described a few statistics that describe the importance of SEO
Because it increases your online visibility to search engines like Google and ranks you high on search results. There are so many other factors for SEO like local search optimization, On-page optimization, link building, off-page optimization, and so on.
Local SEO is the most important process to get more patients to your website or to your hospital. It helps you to promote your hospital to your local customers. To practice local SEO you need to create a listing on Google My Business to rank locally.
Backlinks, image optimization, and optimized on-page factors will also help your hospital’s ranking on google.
2. Social Media Marketing for Healthcare Industry
Social media is a powerful way to establish brand awareness of your healthcare center. It helps you to engage with your patients.
Social media marketing is practice on social media platforms to connect your patients to build your brand awareness, drive website traffic and increase sales. Nowadays, the major social media platforms are Instagram, Facebook, Youtube and etc.
You can create social media content in the form of videos, infographics, blogs, and articles.
3. Video Marketing for Healthcare Industry
Video marketing is a very impactful marketing strategy, it is used by many healthcare practitioners to build engagement with patients. Ascertain research, using the word “video” in the subject line of an email can increase 65% click-through-rate.
Video marketing is a fantastic way to create engaging content for your patients. You can use youtube to run successful video marketing campaigns because it is the second-largest search engine after google. So there is no question about knowing channels for video marketing.
4. Content Marketing for Healthcare Industry
“Content is the king and SEO is queen” - everyone heard it.
Compared to other sectors, in the past two years, content marketing adoption has increased by more than 25%, which tells that the healthcare industry is ready for content marketing.
Content marketing can be a powerful tool to stand out from the competition. Many healthcare brands are focusing on content to win the race of competition. For the healthcare industry content is not limited to blogging, it can be in the form of blog posts, infographics, success stories, ebooks, interviews, etc.
Below, I have collected some statistics that prove that content marketing is important for your healthcare service
6. Email Marketing for Healthcare Industry
Email marketing is a very powerful and cost-effective marketing strategy to reach your potential patients.
For email marketing, you need to add a signup form on your website and encourage visitors to share their email for your hospital’s monthly newsletter. You can also offer them something in exchange for signing up, like a health guide or some discounts or some offer.
You can stay in touch with your patients on a regular basis by using email marketing. You can include health tips, offers, and important announcements in your newsletter.
No matter what you share with your patients, it only helps you to stay on top of the patient's mind.
Here are some interesting statistics that describe the positive effects of email marketing in healthcare industry -
Raised Your Bar with Our Digital Marketing Service
How do you execute your digital marketing strategy? How do you increase your brand awareness? Are you thinking to adopt content marketing? If you are not sure, be sure to have a solid healthcare digital marketing consultancy to help you get there.
